The iconic McDonald’s fry boxes get a rainbow makeover. In honor of Pride Month, McDonald’s French fries support Pride Month at select stores.
In Washington DC this past weekend, the Golden Arches served vibrant, rainbow colored French fry boxes. While McDonald’s isn’t jumping on the never fading unicorn trend, McDonald’s French fries support Pride Month. Spotted in Washington DC, the appearance coincided with the city’s Pride Parade and celebrations.
The fries themselves are not unicorn or rainbow colored. The classic, almost addictive, French fries are still the classic golden color. The McDonald’s fry box changed. The rainbow-colored boxes will be available during Pride Month at select locations.
According to Yahoo article, Cathy Martin, co-chair of McDonald’s PRIDE Network stated
"“The rainbow fry boxes are a fun way to show our support of the LGBTQ community using one of McDonald’s most iconic and recognizable items; however, these fry boxes are ‘small potatoes’ in the grand scheme of our commitment to this community.”"
While not every McDonald’s location will have these rainbow fry boxes, several San Francisco Bay county locations will have these fry boxes. Reports say that nine locations in the city will sell them. No other cities are mentioned for future promotions.
With the first anniversary of the Pulse tragedy in Orlando, McDonald’s should have extended this special release to Orlando. For the many one city, one love remembrances, Orlando landmarks are lit in colorful tributes. In a city still recovering from tragedy, the special fry boxes would have been another visual reminder of support. The message of love, not hate shouldn’t be forgotten.
McDonald’s sponsors Pride events in both Washington DC and San Francisco Bay area. The rainbow flag is an iconic symbol for the LGBTQ community. The rainbow flag on the McDonald’s fry boxes is a visual reminder that McDonalds supports the LBGTQ community.