Krispy Kreme sweetens vaccine incentive with two free donuts

Amanda Mullen

CHICAGO, ILLINOIS - MAY 05: Doughnuts are sold at a Krispy Kreme store on May 05, 2021 in Chicago, Illinois. The doughnut chain reported yesterday that it plans to take the company public again. The company was taken public in 2000 but struggled before being acquired by JAB Holding Company in 2016. (Photo Illustration by Scott Olson/Getty Images)

Krispy Kreme is pushing customers to get vaccinated by sweetening its promotional offering from Aug. 30 to Sept. 5. During that week, any American who has received at least one dosage of the COVID-19 vaccine will be able to snag two free donuts from the popular chain: one original glazed donut and a new original glazed heart donut.

The latter gives the ramped-up promotion its name: the “Show Your Heart” campaign. The weeklong deal comes on the heels of the Food and Drug Administration (FDA) approving the Pfizer Biotech shot for everyone age 16 and older on Aug. 23.

Through the “Show Your Heart” deal, Krispy Kreme hopes to do its part in ending the pandemic. Dave Skena, Chief Marketing Officer at the company, encouraged customers to do theirs — and to take advantage of this promotion:

"We all hoped we’d be near the end of this pandemic by now. We’re not. So, please consider getting vaccinated if you’ve not done so already. And then enjoy and share two amazing doughnuts with our heart-felt thanks."

Show Your Heart! 1 week only starting 8/30. 2 FREE doughnuts for vaccinated guests. Share the Original Glazed Heart with someone you love and enjoy an Original Glazed, both doughnuts are on us. US Shops only. Info at https://t.co/PhfLHWrK78 pic.twitter.com/JXAXjCPjXf
— Krispy Kreme (@krispykreme) August 25, 2021

Krispy Kreme was the first food chain to roll out a deal for vaccinated customers

When vaccines became widely available in March, Krispy Kreme was the first major chain to offer an incentive for customers to get vaccinated. Those who could show proof of receiving at least one shot were able to snag an original glazed donut for free, and that will continue to be the case once the company’s “Show Your Heart” deal ends.

According to a press release from the company, Krispy Kreme has given away over 2.5 million glazed donuts since the initial campaign started. It also gifted frontline workers and graduating seniors with more than 30 million free donuts, highlighting their desire to help during the health crisis.

Those hoping to learn more about Krispy Kreme’s deals and promotions can visit the company’s website for updates.

Have you taken advantage of Krispy Kreme’s offering for vaccinated customers? Let us know if you’ve claimed your free donut in the comments below!

Amanda Mullen

Amanda Mullen is a freelance contributor for Winter Is Coming, where she’s written about everything from fantasy TV and movies to anime and books. She has a decade of experience in digital media, much of it spent covering pop culture topics. She served as a features editor at Screen Rant from 2023-2025 and her other bylines can be found at Showbiz Cheat Sheet, Culturess, CBR, and Paste Magazine. Amanda will take any excuse to return to Westeros and Middle-earth, and she’s just as eager to keep writing about them. When she’s not at the keyboard, you can usually find her by the coffee maker or curled up with a book.