While we often think of heading to Starbucks for a fresh made latte, an icy cold Frappuccino, or even a Nitro Cold Brew, the brand also sells bagged coffee. For many of us, it is an opportunity to bring the flavors of the cafe home with us.
But there is more to the bags of coffee for sale at Starbucks stores than just the classic flavors of their fresh brewed coffee. And if you have ever visited a Starbucks Reserve location, you know that there are so many other coffee flavors on their menu than a normal store has to offer. This is where those bagged coffees come to play.
With a wide variety of coffees, both pre-ground and whole bean, to choose from, Starbucks brings the world to our door and our kitchens. And for the first time in 10 years, the brand is giving their whole bean bagged coffee a fresh new look.
Starbucks gives their whole bean coffee packaging a fresh new look
According to a press release from Starbucks,
"For the first time in 10 years, Starbucks is debuting new designs on its whole bean coffee packages. Inspired by the people and stories associated with each blend, the new designs tell the unique story about the coffee’s origin and flavor profile."
With this refresh of the packaging in their stores, it adds a pop of color to our at home coffee set ups. And of course, it also falls in line with the refresh of the brands pre-packaged coffees sold in grocery stores that happened earlier this year.
Basically, this is the year of refresh for Starbucks. And their packaging is proving that with all the vibrant colors and fresh artwork.
We can’t wait to snag a fresh bag of coffee from Starbucks just to see what designs are on some of our favorite beans. And yes, we are all about adding a pop of color to our coffee making set up.
What do you think fellow coffee lovers? Are you ready for a packaging refresh too? Do you care that the brand gave their bagged coffee a packaging makeover?