Millennials will save Chipotle and other insights from Foursquare


Recent data from Foursquare reveals that millennials really love Chipotle.

Foursquare is a company you would be forgiven for having forgotten about. A relatively big deal maybe five years ago, the company has, to use Silicon Valley parlance, pivoted to be a location intelligence company, providing “meaningful consumer experiences and business solutions.”

While people do still use the app and website to look up reviews and “check in” at various places, it doesn’t quite have the same prevalence or meaning as Yelp, TripAdvisor or Google. Similarly, Foursquare reports an average of nine million daily check-ins on Foursquare Swarm — their “game” and social network which allows you to become “Mayor” of things — though it’s unclear who those nine million are. Again, Foursquare just doesn’t carry the ubiquity of other social networks. At this point, the company is strong enough to gather a ton of data — to the tune of 10 billion check-ins — with little to no social currency.

Still, data is data and this data is everyone’s favorite kind of data: Millennial data.

And, according to numbers tracked between April 2016 and March 2017, millennials really love Tex-Mex food, specifically Chipotle.

Chipotle ranked number one among millennials and Business Insider reported that based on the data the likelihood of a millennial visiting Chipotle over the average American was 49 percent. Which is great news for the chain, because Foursquare also accurately predicted Chipotle’s disaster of a 2016.

The number two fast food chain restaurant among millennials was Qdoba, proving that any Mexican grill is better than no Mexican grill.

Moving down the list, millennials frequented Wingstop, Jamba Juice and Whataburger before returning to the Tex-Mex fold with Taco Bell at No. 6. Finally, millennials show some love for pizza, specifically Domino’s pizza, but the likelihood of them visiting over the average American is only 14 percent. Which, honestly, makes sense because pizza love knows no age limit.

Rounding out the top ten, Business Insider lists the top-ranking American burger place (Five Guys), a closed-on-Sunday chicken spot (Chick-Fil-A) and far-from-even-passably-authentic Chinese (Panda Express).

One more time, from one to 10, here are millennial’s favorite fast food chains:

  1. Chipotle
  2. Qdoba
  3. Wingstop
  4. Jamba Juice
  5. Whataburger
  6. Taco Bell
  7. Domino’s
  8. Five Guys
  9. Chick-Fil-A
  10. Panda Express

Depending on your age, you may feel very in touch with this generation, not at all in touch with this generation, or somewhat in touch with this generation. Eat your feelings accordingly.