Taco Mode from Taco Bell and Lyft is about to mess you all the way up.
Behold, the most perfect tech-fast-food partnership to ever be: Taco Mode, from Taco Bell and Lyft. The fast food purveyor of gut-destroying Tex-Mex and the ride-share app most benefiting from Uber’s fall from grace have combined to make drunk or otherwise late-night food acquisition easier than ever before.
Between the hours of 9 p.m. and 2 a.m. in this brave new world, you can travel in Taco Mode, a setting that automatically adds a stop at the nearest Taco Bell en route to your destination. Eater also reports that the “experience” includes “free Taco Bell swag, a ‘custom in-car menu,’ taco-themed cars, and a free Doritos Loco taco.”
For now, Taco Mode is available to a select few. Which is to say, it’s actively being tested in Orange County and is expected to expand to additional cities later this year. Taco Bell and Lyft anticipate a nationwide roll-out in 2018.
In the meantime, you can enjoy this exciting promo that doesn’t really tell you much at all but has some funky-fun music to get hype.
Of course, ever since the dawn of ride sharing all the way back to the days of taxi cabs, passengers have attempted to convince their drivers to swing through drive-thru, often offering as both custom and good etiquette to buy said driver a meal or snack of their choosing for the hassle. No doubt such practices will continue to exist outside the confines of a Lyft ride and for those whose late-night snack preference is of the burger-and-fries variety. But for the Taco Bell fans amongst us, Lyft, the truly innovative ride-share-of-the-people, has eased that burden of persuasion.
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Here’s hoping Taco Mode is just the beginning of a beautiful friendship.