Popeye’s Bonafide Big Box is back, so hurry up and get one

Popeye’s Big Box is finally back, which means it’s time to load up on all the fried chicken you can handle.

The best things in life are spaced out and don’t stick around for a long time. It’s the limited-time aspect that keeps us interested in things that we can’t get all the time, which doesn’t always mean it’s worth waiting for. FOMO, is a powerful agent.

Popeye’s Bonafide Big Box is not one of the things that you should feel bad about missing out on. And it’s back, for a limited time.

For the uninitiated, the Bonafide Big Box is two pieces of chicken (three if you want boneless strips), two sides, a drink and a buttermilk biscuit — all for a Lincoln. They say Christmas is the happiest time of year, but Popeyes gratefully accepted that challenge and answered with Big Box.

The fried chicken fast food war is one that has sort of flown under the radar but has still managed to be hotly contested. KFC, for years, was the unchallenged king of the fried chicken world. Then along came Popeyes, and the game has been changed ever since.

In fact, the momentum has swung all the way to Popeye’s side as the chain is largely considered to be a favorite among fried chicken connoisseurs on-the-go.

KFC has fired back over the years with those commercials that cycle through different actors playing Colonel Sanders, and the $5 Fill-Up Box is a direct answer to the Bonafide Big Box (or vice-versa).

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The difference is, people don’t wait all year long for the KFC $5 box, but the same cannot be said for the hype around the Bonafide Big Box. It’s a crowd pleaser, and you’d better run out and get before it’s gone.