Oreo has gone to war with its rival cookie company Hydrox
By Callum Gunn
Both Oreo and Hydrox are going to cookie war after Hydrox accused Oreo of hiding their cookies on the supermarket shelve.
You might not have heard of Hydrox cookies before and if you were to ask Hydrox why you haven’t heard of them they would probably tell you it is because Oreo is going around and hiding their products on supermarket shelves.
It’s not like someone from Oreo is driving around each individual supermarket and rearranging the shelves or anything. No, what Hydrox are convinced of is Oreo has instructed delivery employees to hide the Hydrox cookies while delivering the Oreo cookies.
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It’s a pretty ambitious thing to accuse a company of but Hydrox are so convinced that they are right, they have made a complaint about Mondalez, who owns Oreo, about the sketchy practices to the Federal Trade Commission.
It doesn’t just stop there. Hydrox is also claiming that they have tried to put pressure on the likes of Amazon, Walmart and other big name supermarkets to stop selling Hydrox cookies.
Hydrox has been in constant battle with its rivals since its return in 2015. Hydrox has actually been around for longer, it was established in 1908, whereas Oreo came around in 1915. Oreo became more popular faster and come 1999, Hydrox was discontinued by its then owners Keeler.
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Hydrox has since been bought by Leaf and came back in 2015. It’s not been easy for the cookie company since their return and according to Hydrox the reasons for this is because of the shady tactics that Oreo have adopted.
The scary thing is, while it does seem completely ridiculous, the idea of Oreo going around and rearranging store shelves, when you look around, you can’t help but get the impression that Hydrox is onto something.
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There is plenty of evidence to suggest that someone is moving the cookies into positions that are not ideal for consumers to see, and therefore less likely to buy the product.
We will have to watch this one closely and see if, this amounts to anything more than an accusation.
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What do you think about the idea of a secret conspiracy involving delivery drivers? Absurd? Or are Hydrox onto something? Share what you are thinking by dropping a comment below.