It will be a sad, sad day if Pabst Blue Ribbon go. Let’s hope they win their fight for survival and keep brewing the beer we have all come to know and love.
The news broke yesterday, November 13, that Pabst Blue Ribbon is fighting for its survival. Both Pabst Brewing Company and MillerCoors are going to trial. Which, depending on the outcome of the trial, could see Pabst Blue Ribbon go under.
Fingers crossed that doesn’t happen, because it would be a sad, sad day if it did.
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Currently, MillerCoors and Pabst Blue Ribbon have a partnership with one another where MillerCoors produces and packages all of the products for Pabst Blue Ribbon. It is that partnership that the two companies are going to court over, with MillerCoors seeking to end the agreement. Something which Pabst Blue Ribbon has admitted will be detrimental to them if it happens.
The reason MillerCoors is looking to end the agreement is because they are claiming that they are unable to continue producing the required product. They also claim that Pabst Blue Ribbon is not paying them enough in order to continue the deal.
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Pabst Blue Ribbon rejects these claims, and they say that MillerCoors is able to provide and that this is nothing but an attempt to bully and unlawfully hurt them.
According to Esquire, the deal is not set to expire until 2020, but there are provisions that allow extensions of the contract. And both Pabst Blue Ribbon and MillerCoors claim they have the right to decide how the deal between the two of them should continue.
A spokesperson for Pabst Blue Ribbon reached out to Delish and had the following to say about the two companies going to court.
"Even though MillerCoors’ market power is much larger than Pabst’s, we will not allow this industry bully to push us around. We are confident that the court will see MillerCoors’ fabricated “capacity” concerns for what they are: a thinly veiled, bad faith attempt to unlawfully hurt a competitor."
What do you think about the dispute between the two? Do you think this is the beginning of the end for Pabst Blue Ribbon? Drop a comment below with your thoughts.