Lay’s comes up with three new music-inspired potato chip flavors
By Meg Dowell
Lay’s has released special chip flavors before. This time, they’re promoting something a little different.
Remember when Lay’s released eight different potato chip flavors based on different regions of the United States — flavors you could only get in their respective regions?
Well, the potato chip gods aren’t blessing us with another “Taste of America” program anytime soon, unfortunately. But Lay’s did recently release three new potato chip flavors — not based on regions of America this time, but instead on several different genres of classic American music.
Each unique flavor variety is also a combination of two distinct Lay’s flavors, so it’s a win-win — each one corresponds with a common music style while simultaneously introducing a new flavor combo that’s going to be difficult for potato chip lovers to resist.
The new Wavy Electric Lime & Sea Salt flavor is inspired by pop music (and just might taste sort of like a margarita in chip form, so there’s that).
Flamin’ Hot Dill Pickle Remix chips are the hip-hop inspired flavor that tastes a little like dipping a dill pickle in hot sauce, which you know someone somewhere has done before (how else do you think they came up with this combination?).
And finally, Kettle Cooked Classic Beer Cheese chips are here to remind you that any potato chip can now come in any desired flavor, anywhere, always. Beer cheese and chips already go together, so Lay’s just put them together to remind you of rock music for some reason?
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In addition to these unheard of flavor partnerships, each purchase will come with a code that allows customers to download a new song by artist Bebe Rexha. Each chip flavor corresponds with either a pop, rock, or hip-hop version of the song “Right Here, Right Now.” A bag of Flamin’ Hot Dill Pickle Remix chips, for example, comes with the hip-hop version of the track.
Bebe Rexha is a New York-based singer and songwriter specializing in pop, EDM, and R&B, so each remix of her song will still fit her style perfectly. For the first time ever, her fans and Lay’s potato chip lovers will join together to appreciate the delicious beats this unlikely partnership has created.
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You can hear a bit of the song in the commercial she appears in to promote the limited-time flavors and new “Turn Up the Flavor” program.
Though it might not seem like snack food and music pair well together in this context, it’s more than just brilliant marketing. You can quite literally munch on chips while listening to a song that is supposed to mimic the feelings each flavor inspires. That’s not a bad idea at all.
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Similar to Lay’s previous programs, these chip flavors will only be available for a limited time. If you’re interested in giving one or all three a try, make sure you find them quick before they’re gone.
What’s the most unexpectedly delicious Lay’s potato chip flavor you’ve ever tried? Is the spicy pickle flavor a good idea or a limited-time risk?