New Fillows cereal proves breakfast is the best meal of the day


General Mills is the master at anything the set out to do. Their latest cereal, Fillows, has just proved breakfast is the best meal of the day.

Dessert for breakfast, anyone? With so many tasty and sugary cereals out there, it’s easy to get a sweet start to our day. But now, a new cereal from General Mills, called Fillows, has upgraded the dessert for breakfast game.

Fillows is already a name that’s easy for kids (of all ages, of course) to remember and cute as can be. You don’t need to learn anything about the cereal or even look at the box to know “Fillows” was taken from the word pillows, and inserted the “f” because these are “stuffed pillows.” Like I said, cute!

Well, if that was your first guess at the meaning of the cereal’s name, you are right! Fillows are cereal squares stuffed with the best of flavors: Pillsbury Cinnamon Roll and Hershey’s Cookies ‘n’ Creme. Honestly, I don’t even know which one I want to sample more.

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If you need time to think about which one you’ll go for (or, come on, just buy both!) here are the detail on the cereal’s release. The cereal became available earlier just in time for the weekend, May 17, at select massive retailers and priced at $4 a box (family size).

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These aren’t available everywhere, though, so don’t panic if you can’t find one at your local Target or Walmart. And if that’s the case, don’t worry! A wider release of the cereal is expected this fall season. So start getting rid of your old cereal and making room for these in your pantry!