bubly bringing limited-edition cans for Breast Cancer Awareness month

bubly is getting serious in style in October for an important topic. It’s Breast Cancer Awareness month and you can get limited-edition cans.

While bubly made its mark with Michael Bublé in its Super Bowl commercials, the brand isn’t afraid to get serious. That’s the case in October for Breast Cancer Awareness month, and bubly is getting serious in style. You’ll be able to get your hands on limited-edition cans, which do more than just look pretty.

You know that the majority of awareness campaigns are there to make you think of the topic when you look at them. That’s great, but what do they do beyond that? bubly wants to do something different.

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Partnering with the Susan G. Komen Foundation, the brand is going to raise awareness while giving you all the information you need. But don’t worry about your cans being covered in facts that put you off drinking.

The grapefruitbubly pink cans will have a Facebook AR experience. You’ll want to “check your cans” for the experience that supports Breast Cancer Awareness month in a meaningful and powerful way. Scan the bubly can and you’ll get access to important resources on the topic. You’ll learn more about those at risk of breast cancer, early detection advice, and screening options nearby. This isn’t just about getting you to think about breast cancer, but to act on those thoughts.

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You’ll also be invited to donate to the Susan G. Komen Foundation. bubly is doing its part by donating $100,000. And for those who are attending the Susan G. Komen Greater NY Race for the Cure on Sept. 8, bubly will be there handing out samples of the grapefruitbubly flavor available throughout the month of October.

The PepsiCo sparkling water brand will make the grapefruit flavored limited-edition can available in packs of eight and 12, available through all mass retail and grocery stores and online at Walmart.com, Amazon, and Boxed.

What do you think of bubly’s commitment to Breast Cancer Awareness Month? Will you try out the limited-edition can? Share your thoughts in the comments below.