Over the last few years, Starbucks has introduced some limited-time drinks that have left us talking and our Instagram accounts popping. But now it looks like they are cutting back on these offerings.
You know those limited time drinks that used to flood our Instagram when Starbucks decided to have some Frappuccino fun? We are talking about everything from the Witch’s Brew to the Unicorn Frappuccino, and even the Tie-Dye Frappuccino. All of these drinks were only available for a short time (sometimes just a weekend at most), and yet they were the stuff of barista nightmares.
While some Starbucks lovers may have enjoyed snagging these crazy drinks in order to create the ultimate Instagram posts, according to Delish, we are going to be getting less of those hard to make drinks, and more options like the new Pumpkin Cream Cold Brew.
It’s rare to go even a day without a Starbucks drink popping up on our social media feeds. And while they may not always be something fancy or seemingly beautiful, that doesn’t stop us from sharing the love.
But, while we may love posting pictures of those pretty drinks to Instagram and Facebook, it looks like we may have to stick to our standard lattes and Frappuccinos moving forward (at least for the most part). Back in April of 2018, Starbucks made it clear that they were going to be selling less of those limited edition drinks that were over the top and ultimately ridiculously complicated.
While baristas might be excited by this news for their own reasons (those drinks were not only hard to make, but they usually took up a lot of time), for Starbucks this was all about finances. Even though those Unicorn Frappuccinos might have looked pretty when they popped up on Instagram, that doesn’t mean they were actually making money for the company.
And we totally get that. Half the time those over the top drinks didn’t exactly taste great, so we didn’t want to go back for seconds. And honestly, once we ordered it once and posted a picture to social media, we really wanted to get back to our faves, like a Caramel Macchiato or an old-fashioned Mocha Frappuccino.
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That’s not to say that Starbucks won’t be releasing new drinks, for instance we got the Pumpkin Cream Cold Brew this year, which was definitely a delicious addition to the Fall menu. But, instead of putting their focus on drinks that make the baristas hate us all, they are opting for drinks that already utilize things on the menu or that don’t take so long to make that it annoys everyone in the store (or in the drive-thru).
On the one hand, we miss those crazy drinks because of their names and the way they looked in those Instagram posts. Plus, we loved writing about them and how much people loved to hate them. But, on the other hand, we never really liked any of the flavors of those limited time drinks, so we are not too upset.
No matter why Starbucks has decided not to release as many of those fancy, limited time drinks, we get it and we are okay with it. After all, we already have our favorites and go-to drinks that we plan to stick with.
What do you think of Starbucks cutting back on their limited edition drinks like the Unicorn Frappuccino? Were you a fan of these special Frappuccinos? Tell us what you think in the comments.