What did Kellogg’s do to Froot Loops’ Toucan Sam?

Toucan Sam has been the mascot for Froot Loops for decades, but the brand decided to give the cartoon bird a makeover and fans are not happy.

Toucan Sam is an icon. When it comes to cartoon mascots for cereals, he’s definitely one of the more memorable ones. Besides Tony the Tiger, the lepruchaun from Lucky Charms, and BuzzBee from Honey Nut Cheerios, Toucan Sam on the Froot Loops box is up there as most recognizable.

At this point, they don’t even need to put a picture of the cereal on a box of Froot Loops. They could just put Sam on the front and you would know what you were getting.

But Sam has recently received a makeover. Toucan Sam first became the mascot in 1968, but he didn’t start looking like the cartoon we know (and love) today until the 1970s, so it makes sense that Kellogg’s might want to revamp him a bit.

What they ended up with is a horrifying, psychedelic bird that looks like something you might see if you were on mushrooms or LSD. The new Sam is the stuff of nightmares. Like you can’t look at him too long without feeling a little scared. He’s too bright, too cheery, and overall, a bit traumatizing.

Social media is also reacting to Froot Loops giving Toucan Sam a makeover – and this is not okay!

But don’t just take my word for it! Many people on Twitter and Instagram agree that this version of Sam is a bit of a mess. And some of these people have even created their own versions of the Toucan, and they’re way better than the new official one.

Kellogg’s, if you’re listening, please pick one of the Twitter artists and pay them for their design. None of them are worse than what you came up with!

Hopefully, Kellogg’s doesn’t continue these redesigns and ruin Tony the Tiger or the Rice Krispies’ dudes. Can you imagine what Snap, Crackle, and Pop would look like if they were redesigned like this? They would scare the children!

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What do you think of the new Toucan Sam? Do you like it? Let us know in the comments below!