M&M’S and pop culture have always gone hand-in-hand, but the beloved candy company might have just taken things to a whole new level with its new M&M’S Album Art packs!
In this new musically inspired collection launched today, M&M’S looks to bring fans a new collection featuring the characters we all know and love in a sweet tribute to several landmark album covers. The new limited-edition packaging will feature art inspired by artists known for promoting a sense of belonging and inspiring fans to be their true selves.
"“From our perennially favorite chocolate to new product innovations to must-visit retail stores, the M&M’S® brand has a long-standing history of bringing joy and fun to fans, and M&M’S Album Art is the next step on this journey,” said Sarah Long, Chief Marketing Officer, Mars Wrigley North America. “M&M’S Album Art harnesses the power of music to connect people by helping them find their commonalities rather than focus on their differences, to inspire a deeper sense of belonging, and help shape a world that is connected, caring and celebratory.”"
Which covers inspired the M&M’S Album Art packs?
In total, the M&M’S Album Art packs collection features four unique designs inspired by iconic album covers from the likes of David Bowie, H.E.R., Kacey Musgraves and Rosalia! The goal being to feature artists from a variety of musical genres to help fans from all cultures, backgrounds and generations be represented by the release.
So which albums did M&M’S choose for this special collection?
The limited-edition collection finds everyone’s favorite M&M’s characters standing in on David Bowie’s “Aladdin Sane” album released in 1973, H.E.R.’s self-titled album “H.E.R.” released in 2017, Kacey Musgraves’s “Golden Hour” album released in 2018 and Rosalía’s “El Mal Querer” album released in 2018.
Here’s where to buy M&M’S Album Art packs?
If you’re hoping to get your hands on the M&M’S Album Art, you’re in luck as the new Album Art packs will be sold at retailers nationwide as well as on MMS.com. However, you’re going to want to make sure to pick up your Album Art packs when you see them as they are part of a limited-edition collection!
The Album Art packs will be available in four fan-favorite flavors: Milk Chocolate, Peanut, Peanut Butter and Minis and will be sold in Single (1.69 oz.), Share Size(2.83 oz.), Sharing Size (10.8 oz.) and Party Size (38 oz.).