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Hardee’s and Carl’s Jr. launch new My Rewards program

By D. Goodman

COLUMBUS, GA - NOVEMBER 17: A Hardee's Monster Thickburger at a restaurant in Columbus, Georgia on November 17, 2004. The newly introduced hamburger is 2/3 of a pound of Angus beef and features four strips of crispy bacon, three slices of American cheese, and some mayonnaise on a buttered, toasted, sesame seed bun. The item reportedly tops out at 1,400 calories. (Photo by Erik S. Lesser/Getty Images)
COLUMBUS, GA - NOVEMBER 17: A Hardee's Monster Thickburger at a restaurant in Columbus, Georgia on November 17, 2004. The newly introduced hamburger is 2/3 of a pound of Angus beef and features four strips of crispy bacon, three slices of American cheese, and some mayonnaise on a buttered, toasted, sesame seed bun. The item reportedly tops out at 1,400 calories. (Photo by Erik S. Lesser/Getty Images) /
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It seems that in the 21st century, every fast food chain not only has to have a branded app they can call their own, but a rewards program as well. The latest to jump on the technological bandwagon are Hardee’s and Carl’s Jr.

The twin chains introduced their very own app a short while ago to much success, and now they are rolling out a new loyalty program for their customers which they are calling My Rewards, which is about as accurate a name as you can get.

According to the press release we here at Guilty Eats Headquarters, My Rewards is now available to use through their mobile apps. And to celebrate the launch, fans are getting some free eats if they sign up.

If you sign up for My Rewards you will get a choice of a free Western Bacon Cheeseburger, Famous Star or Hand-Breaded Chicken Sandwich with your purchase. Not too shabby.

The Hardee’s and Carl’s Jr My Rewards program is available now.

In addition, Hardee’s and Carl’s Jr. are promising members will receive special surprises through out the year, including exclusive offers and discounts as well as BOGO offers and more.

The way My Rewards will work is members will qualify for 10 Stars for every $1 they spend at Hardee’s and Carl’s Jr. Once you accumulate 150, 300 or 500 Stars it will unlock free food and can be redeemed any time throughout the year. And as a bonus members get double Stars through May 17.

Jason Seeley, Sr. Director of Digital Strategy, says Hardee’s and Carl’s Jr. is well aware of how faithful their customers are and My Rewards is their way to say thank you.

"“My Rewards is truly dedicated to our most loyal customers and will offer them even more of what they love and elite access to what they never knew they needed. This is our way of saying that your dedication and your cravings aren’t going unnoticed, and we’re excited to reward you and encourage you to ‘Feed Your Happy.’”"

Both the Hardee’s and Carl’s Jr. app and My Rewards are available now.

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What do you think Guilty Eaters? Will you be joining the Hardee’s and Carl’s Jr. My Rewards program? Leave a comment and let us know or join the conversation on our Twitter and Facebook pages.

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