Panera and fashion collide with new BAGuette product

Panera BAGette. Image courtesy Noah Fecks for Panera
Panera BAGette. Image courtesy Noah Fecks for Panera /

For 2023, the hottest new accessory might surprise you. It also might surprise you to know you can get your own if you’re a fan of Panera.

Known as the “The Panera BAGuette,” this is essentially a way to carry around your new favorite Panera item. As you might imagine, it pairs well with Panera’s new Toasted Baguette Sandwiches. Some might say it’s even a perfect fit.

To me though, I feel like this is easily one of the most ingenious things I’ve ever seen as a marketing tactic. Honestly, I feel like the BAGuette works in two ways as mentioned which is a marketing tactic and surprisingly, a really cute bag. While it’s a bit oddly baguette shaped, I feel like it’s a lot a bit incognito.

While Panera isn’t known for creating things other than delicious food and drinks, the BAGuette is easily one of the most unique yet incredibly fun products I’ve seen and we’re here to tell you how you can get your own.

Panera introduces BAGuette to promote new Toasted Baguette sandwiches.

Let me start off by sharing a picture because I’m sure you’re dying to see this thing and honestly, I can’t deny it’s pretty cute. If I didn’t know it was the same color as Panera’s green and was supposed to hold a baguette sandwich, I’d probably be shocked to find out.

Panera BAGette. Image courtesy Noah Fecks for Panera /

If you’re looking to get your hands on it, you’re in luck. There is currently a pre-order going on for the BAGuettes which kicked off on February 7th. The lucky 500 who are able to snag one for $39.50 plus taxes will be able to carry around the new Toasted Baguette sandwiches along with them. Plus you can also use it as a regular bag, too.

If you’re less interested in fashion and want to know more about the sandwiches, we have the info you’re looking for on that front. Panera introduced 3 Toasted Baguette sandwiches which are the “Smoky Buffalo Chicken Melt,” “Pepperoni Mozzarella Melt” and “Green Goddess Caprese Melt.” No matter what you’re craving, there’s a sandwich on the menu for you to try.

If you’re a MyPanera member and order all three sandwiches, you have a chance to win the BAGuette so if you’re looking to enter, you have from February 7th until February 13th. Regardless if you’re looking to purchase a BAGuette or not, you can still enjoy Panera’s new Toasted Baguette sandwiches.

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Will you be ordering your own BAGette or will you just be trying Panera’s new Toasted Baguette sandwiches? Let us know, Guilty Eaters!