13. McLobster from McDonald’s
Remember the time when McDonald’s decided to do a seafood sandwich, and everybody except New Englanders and Canadians hated it?
No? Well, let me take you back to the time of the McLobster, Mickey D’s attempt at one-upping Subway in putting things on a sub roll that shouldn’t belong. If the name of it sounds unappealing, then you didn’t actually take a bit into it.
Launched in 1993, the McLobster was originally supposed to be a seasonal sandwich, appealing to seafood lovers who wanted some lobster on their sandwich. The McLobster was served in a roll, with McDonald’s advertising that the lobster served in the sandwich was “100% Atlantic Lobster.”
The sandwich was then topped with shredded lettuce and covered in “lobster sauce,” which, to this day, we still don’t know what it truly was. Simple, yet disappointing, the McLobster was one of McDonald’s highly touted new products at the time. Then, it flopped, terribly, with customers finding the look of lobster meat cobbled together in a sad display not worth the attempt to consume.
There were also some questions as to if the lobster meat served in the McLobster was truly “100% Atlantic Lobster” meat. Granted, it could have been, but you would be surprised at the sheer amount of imitation lobster meat out there, and I (nor most others) wouldn’t put it past McDonald’s if they used the imitation lobster meat from Wal-Mart.
The McLobster was short-lived, and the sandwich, reportedly, now lives on in New England and Atlantic Canada in the summer, because they saw something in the McLobster that many of us didn’t.