12. Bread Bowl Pastas from Domino’s
Before diving in, let me just say that Domino’s has come a long way with its pizzas.
Legit, the legacy pizza chain can now rival the best of them when it comes to pizza, and their non-pizza offerings have also come a long way, with a line of great wings, sandwiches, and desserts.
One item that they flubbed on, however, was the Bread Bowl Pasta.
Launched in 2009, the Bread Bowl Past was supposed to rival the Tuscani Pastas that Pizza Hut had just released as well. You see, back in those times, Pizza Hut and Papa John’s was dominating the pizza industry. The former had come up with the grand idea of offering their signature pizzas at any size for just $10, and Papa John’s was, well, Papa Johns.
Domino’s, which once had a clear handle on the pizza crown, suddenly found their menu stale and looking up at their former foils. So, Domino’s revamped, first with their pizzas, and then with their non-pizza offerings, which is where the story of the Bread Bowl Past comes in.
There were multiple bowls to choose from, and many were curious as to what Domino’s was cooking up. While some food critics liked the new Bread Bowl Pastas, others, not so much, especially since Domino’s already had a line of pasta that was better.
So, Domino’s pulled the plug on their Bread Bowl Pastas a few years later, finally admitting that their existing pasta could carry the day and that the “bread bowl” craze of their era was finally over.