11. The Hula Burger from McDonald’s
I know what some folks will say: “Why is McDonald’s so prevalent on this list?”
Well, there’s a reason why there are so many McDonald’s failures that deserved to be mentioned. As innovative as Micky D’s has been over the course of its life, there have been some items that sounded good in theory, but when passed out of the test kitchen and into restaurants, those items were downright horrible.
The Hula Burger was one of them, and there is a good argument that this should have been in the Top 10 on this list.
When one looks back on the failures of McDonald’s products, the Hula Burger often comes up. The burger was one of McDonald’s first “meatless” burgers, with the patty being replaced by a grilled pineapple. Topped both on the top and the bottom of the burger with cheese, it resembles the Filet-O-Fish, but except for the first, you have the pineapple.
The burger was released in the 1960s, a time when McDonald’s was experimenting with their menu, and, according to a McDonald’s fandom page, some Catholics opted for the Hula Burger instead of one of the chain’s traditional burgers on Fridays. The Hula Burger was designed to run up against the chain’s new Filet-O-Fish to see which one would have more staying power.
The Filet-O-Fish was the victor, by 10 miles.
Outside of those same Catholics, no one really got the Hula Burger. Maybe it was the sight of grilled pineapple with cheese? Who really knows? What we do know, however, is that the Hula Burger was yanked off the menu, and the Filet-O-Fish has lived a long, fruitful life as a cornerstone of Micky D’s legendary menu.