Coors Light announces new beer-flavored Coors-icles

The bracket is set and college basketball fans across the country are getting ready for one of the most exciting and thrilling times in all of sports, March Madness. And of course, you can be sure many of those fans will be drinking and enjoying their fair share of Coors Light.

However, Coors Light wants to give their customers a special treat. Something to help when the bracket that you spent hours and hours working on goes up in flames and you want to scream in frustration. Something to help you cool off and chill.

That is why they have announced the arrival of Coors-icles just in time for the big tournament. They are a brand new frozen popsicle that tastes just like your favorite beer, Coors Light. But you probably already figured that our from the name.

Coors Light new Coors-sicles will be available online for a limited time.

Coors-icles are non-alcholic beer-flavored popsicles that are meant to be enjoyed by anyone over the age of 21. And they have even enlisted sportscasting legend Dick Vitale to demonstrate just how chill they can make a person.

This is a strictly limited release that will be available starting March 14 through March 24 only on the Coors Light website starting at noon each weekday. They will also be available to enjoy at hundreds of bars across the country.

The new Coors-icles will only be around while supplies last so if you want some help cooling off when you team gets sent home early, grab a bunch while you can.

What do you thunk Guilty Eaters? Do you have any interest in trying a Coors-icle? Leave a comment below and let us know or join the conversation on our Twitter and Facebook pages.