Starbucks Reserve locations are now offering “Signature Experiences”

SHENZHEN, GUANGDONG, CHINA - 2020/10/05: Starbucks Reserve coffeehouse seen in Shenzhen. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)
SHENZHEN, GUANGDONG, CHINA - 2020/10/05: Starbucks Reserve coffeehouse seen in Shenzhen. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images) /
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Have you ever visited a Starbucks Reserve location? If not, you may want to consider it now in order to check out their new “Signature Experiences.”

As a Starbucks Rewards member, I often receive emails letting us know what is new with the company and any new events or offerings coming our way. And the latest email from the company is all about new Signature Experiences that they will be offering exclusively at their Reserve locations. But what are these experiences?

According to the Reserve page,

"Explore the art and science of exquisite coffee with Starbucks Reserve® Signature Experiences. With several experiences to choose from, we invite you to learn about best-in-class brewing techniques and mixology skills. Come discover the world of coffee through immersive experiences designed to inspire."

Starbucks is taking coffee to a whole new level with Signature Experiences at their Reserve locations

On the reservation page of the Reserve site, you can currently choose between five different experiences at three different locations, however, it seems that there are also location specific experiences as well.

The current experience offerings are:

  • Coffee Lab: A Journey of the Senses
  • Oleato Tasting Experience
  • Art of the Espresso Martini
  • Siphon Experience (Seattle Only)
  • It Started Here First (Seattle Only)

The three locations offering experiences are the Reserve locations in Seattle (obviously), New York, and Chicago. But what are some of the other location specific experiences?

At the New York Reserve location at the Empire State Building you can experience:

  • Cold Pressed Espresso Tasting Journey
  • Espresso Martini Flight Fundamentals
  • Fun with Spirit-Free Spritzes
  • Brewtender for a Day

Honestly, every single one of these experiences sound like something a coffee lover would have a blast with. And as fans of Starbucks, we can’t help but think that these experiences are a chance to elevate your coffee drinking to a whole new level.

If you are lucky enough to be able to visit these Reserve locations, will you be booking an Experience? Which of these Signature Experiences are you most interested in?

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