Coors Light introduces Chill Throne for tailgating fans

When it comes to keeping cool, Coors Light knows a thing or two about that. That’s why the alcohol brand is introducing a fun innovation.

This isn’t the first innovation for sports fans from Coors Light. Earlier this year, the company introduced the Fanxiety Scarf which kept soccer fans cool. It was honestly such a cool idea and perfect for those anxious moments while watching the game.

Thankfully, the brand took things a step further for the start of football season. Whether you’re an NCAA Football fan or enjoy the NFL, it doesn’t matter as the Chill Throne is for everyone.

Whether you’re outside in the heat to show your support or are chilling at home, you’ll be able to keep yourself easy and breezy while enjoying the crisp taste of Coors Light.

Coors Light introduces a new Chill Throne for tailgating sports fans.

While this is made for tailgating, I’m sure this would also look great in someone’s mancave or a bachelor pad. If you’re among those groups or your significant other doesn’t care, then you can get ready to place your order for a Chill Throne. The Chill Throne will be going on sale on September 2nd at 11 a.m. CST for $750 and will be while supplies last.

If you’re balking at the price, you won’t be when you find out all of the exciting features. The Chill Throne includes an auto-chilling cup holder, a Coors Light Can tap, a charging station, and even, a back massager. Those are just some of the features that might make the price seem a bit more justified. Of course, this isn’t going to be in every sports fan’s budget.

For those more budget-conscious, you can always make sure to grab some cool Coors Light for all of your football-watching. Even if you’re not tailgating, you can’t go wrong with a few beers and why not go with Coors Light?

Will you be purchasing a Coors Light Chill Throne for tailgating? Let us know in the comments!