Margarita brand SipMARGS is back. This time with popular influencer and Hot Mess podcast host Alix Earle playing a key role. As part of its relaunch, the brand introduces a new leadership team, an improved recipe, updated packaging, and a sharper market strategy.
Its five signature flavors — Classic, Mango, Coconut, Mezcal, and Spicy — are expertly crafted with premium Tequila Blanco from Jalisco, Mexico, blended with real fruit juice, pure cane sugar, natural flavors, and sparkling water.
CEO Justin Nabozna says, "We’re excited to embark on this new chapter of SipMargs at a time when Tequila is becoming more popular in the ready-to-drink market and consumers are looking for more variety in their canned cocktails." These ready-to-drink cocktails are perfect for any event — whether you're enjoying a cozy night in or heading out with friends. With multiple flavors to choose from, there's a SipMARGS for every mood and every moment.
Lets talk SipMARGS flavor
SipMARGS offers a refreshing lineup of canned margaritas that manage to be both flavorful and clean, with each variety bringing something unique to the table. The Classic Margarita is exactly what you'd hope for in a canned cocktail—bright, lime-forward, and nicely balanced without being overly sweet. It tastes fresh, like something you’d get from a solid bartender, and is a reliable choice for any occasion.
The Mango Margarita leans into tropical vibes with a juicy, slightly sweeter profile that’s still light and not syrupy. It’s perfect for a poolside hang or summer BBQ. For those who enjoy a touch of spice, pairing with spicy foods brings heat without overpowering the citrusy base. It has a bold chili or jalapeño finish that adds excitement, making it ideal for spicy food pairings or adventurous palates.
Coconut Margarita combines creamy coconut with citrusy lime for a tropical twist. It’s a smooth, mellow flavor that feels like a mini vacation in a can. Across the board, these drinks are low in calories and sugar, gluten-free, and made with real juice, which keeps them tasting crisp and natural.
Finally, the Mezcal Margarita adds a smoky, earthy twist to the classic formula. It blends lime with the rich, campfire-like depth of mezcal, offering a more complex flavor profile that’s still crisp and easy to drink. It’s ideal for those who appreciate bold, distinctive spirits and want a margarita with character.