Baskin-Robbins gets the new year rollin' with latest Flavor of the Month

Happy New Year!

Baskin-Robbins Cinnamon Roll
Baskin-Robbins Cinnamon Roll

As we say goodbye to 2024, it’s time to welcome 2025 with open arms. With a year full of new food and drink launches ahead — and surely some surprises in the food/beverage world — it’s always exciting to see what a fresh start will bring. Baskin-Robbins is kicking things off with a brand-new Flavor of the Month for January.

A "cin-fully" delicious start

Without further ado, Baskin-Robbins has unveiled Cinnamon Roll as the flavor to ring in 2025. This limited-time offering puts a delicious twist on a classic bakery favorite, featuring cinnamon roll-flavored ice cream, dough pieces, and swirls of gooey cinnamon cream cheese flavor.

I don’t know about you, but I can’t think of a better way for Baskin-Robbins to kick off the new year. Cinnamon rolls are one of the coziest comfort foods — whether indulging in a Cinnabon treat or baking Pillsbury ones at home. This ice cream flavor seems destined to be a fan favorite, and I wouldn’t be surprised if people start clamoring for it to stick around permanently.

A flavor fit for January

Cinnamon Roll feels like the perfect flavor for January. While December is for holiday-inspired scoops like Egg Nog or Peppermint, this new Flavor of the Month captures the warmth and comfort we crave after the hustle and bustle of the season.

If you’re tempted to try it, don’t wait — Cinnamon Roll will only be available through January. And if you haven’t already, consider joining the new Baskin-Robbins rewards program via the app. You’ll get a free scoop just for signing up!

Now, go treat yourself to the latest Flavor of the Month from Baskin-Robbins! I’ll admit, I’m hoping to keep my New Year’s resolutions to eat healthier intact (at least until February), but I think this might just be my first cheat snack of 2025.