Truly Hard Seltzer is heading into summer with a brand new offering that is kicking up the fun with 8% ABV. And in order to do this, they decided to partner up with none other than Billy on the Street's own Billy Eichner.
According to the press email we received about this news, "Truly Unruly Lemonade is rolling out now in four leveled-up lemonade flavors. Each flavor packs a punch of flavor and good times with tart refreshment and an impressive 8% ABV. Bumpin’ Blue Razz, “OG” Original, Punched-Up Pineapple, and Wild Pink." And to get the party started with Truly and Billy Eichner have even done a pop up Lemonade Stand-Up that helped to start spreading the news.
So when it comes to his partnership with Truly Unruly Lemonade we wanted to know more. This meant asking some questions. And we had the chance to ask some questions of Billy Eichner, including what made him want to work with Truly in 2025. So what did he have to say?
Billy Eichner talks about his new partnership with Truly Unruly Lemonade
Guilty Eats: What made you want to partner with Truly Hard Seltzer?
Billy Eichner: "I just thought that the partnership made sense. Billy on the Street is all about being chaotic and wild and spontaneous and the Truly folks also agreed that those were important elements of their campaign. And I love the drink, I love to party, so it all made sense!"
Guilty Eats: What is your drink of choice in the summer?
Billy Eichner: "Oh, I'll have to say a Truly Unruly Lemonade, obviously. The other brands aren't paying me to say their names."
Guilty Eats: Do you have a favorite Truly flavor?
Billy Eichner: "You know, I'm like a child inside. I like blue drinks still, so I'm going to say Bumpin’ Blue Razz."
Guilty Eats: What do you pair with your favorite Seltzer?
Billy Eichner: "Truly feels like something you’re drinking at the beach or something like that, so maybe a hot dog, a burger, something classic, something comforting."
Guilty Eats: Are you someone who enjoys cooking or do you prefer having someone cook for you?
Billy Eichner: "I don't cook a thing. I don't even know how to turn on my stove. I grew up in New York City, and we don't know those types of things. I can get things delivered really well and pretty quickly!"
Guilty Eats: As Guilty Eats, we need to know what is your Guilty Eat?
Billy Eichner: "I'm not that guilty about it, but I love New York pizza more than anything. But I don't feel guilty about it!"