If there's one thing about Blue Raspberry, it is a great flavor for just about everything. From Icees to Sour Patch Kids to Gatorade, there are so many ways to enjoy one of the better options in the flavor department. Now, amidst its soaring popularity, HI-CHEW made a recent announcement that is sure to put a smile on the faces of Blue Raspberry enthusiasts.
Blue raspberry has officially earned its own stick packaging
After debuting as part of the HI-CHEW Fantasy Mix in 2022, the popular flavor is stepping into the spotlight. Fans no longer have to dig through a mix to savor blue raspberry—it’s now available on its own.
"HI-CHEW is constantly seeking ways to expand our flavor offerings as well as the format of our current portfolio," said Teruhiro Kawabe, Chief Representative for the USA & President, CEO of Morninaga, Inc. in a press release. "With its unique flavor profiles, Fantasy Mix was one of the most innovative products we've introduced to consumers and has since stood out in retailers with its whimsical packaging. Our stick offerings hold some of our most popular flavors, and we're thrilled that Blue Raspberry has joined the roster."
Blue raspberry is the first flavor to join HI-CHEW’s classic stick lineup since Sweet & Sour Watermelon in 2020. And what better choice than this nostalgic, tart-but-sweet flavor? Surveys show blue raspberry consistently ranks as a favorite among Gen-Z and Millennials — and as someone in that group, I wholeheartedly agree.
I’ve been a HI-CHEW fan since my first taste, and I’m thrilled to see blue raspberry get its own packaging. Much like picking out just one jelly bean flavor from a Jelly Belly mix, sometimes you only want one standout option.
If you’re eager to grab the Blue Raspberry Stick, head to HI-CHEW.com today. I know I’ll be stocking up!