Finding love these days isn’t easy. Sure, dating apps might seem like the modern solution to meeting “the one.” But with nearly 80% of young adults (21 and older) reporting burnout from apps like Hinge and Tinder, it’s clear we’re swiping in circles. Don’t worry — Busch Light has a turbocharged solution for those searching for somebody to love.
Busch Light is turning the DAYTONA 500 into DATE-TONA
In NASCAR, no race is more iconic than the Daytona 500. Held just 50 miles north of Orlando, this high-octane event is one of the most anticipated sporting spectacles of the year. But this time, Busch Light is putting a romantic spin on it, transforming Daytona into a place where sparks could fly faster than the checkered flag.
You’ve heard of speed dating, right? It’s that slightly awkward ritual of bouncing from one hopeful to the next in quick-fire conversations that rarely lead to anything but an improved ability to small talk. Well, Busch Light is shifting gears — taking speed dating to a whole new level.
This year, just two days after Valentine’s Day, Busch Light is hosting a truly unique dating experience: one lap of the Daytona 500, a.k.a. 100 seconds, to make a connection at the highest of speeds.
How can I participate in this?
If you’re a hopeless romantic (or just a hopeful one) and want to give this a spin, here’s what to do: Head to Busch.com/DateTona and apply by January 21 for your chance to join this once-in-a-lifetime dating event.
Eight lucky singles will be selected and broken down into four potential couples based on compatibility. After gearing up in NASCAR-style suits, they’ll fly around the iconic Daytona International Speedway for one adrenaline-fueled lap. If that isn’t enough, participants will also score free tickets to the Daytona 500.
So, instead of wasting time swiping your way to brain fog, why not shift your dating life into high gear? Sure, there’s no guarantee you’ll find “the one,” but even if love isn’t in the cards, it’s a heck of a story to tell your future kids — or at least your group chat.