Butterball drops its newest innovation: Cook from Frozen Premium Whole Turkey

With Thanksgiving on the horizon, most of us are still figuring out what we're doing and who is cooking. Of course, the turkey is the main dish, and Butterball knows it.

As someone who works in a meat department, I know how hectic it can get the day before and the day of Thanksgiving. Thankfully, that's why Butterball decided to share its new innovation.

Described as the "Cook from Frozen Premium Whole Turkey," -- it is exactly as it sounds. A turkey which can be bought that day and cooked. Honestly, who can be mad about that? As shared via the press release from Butterball: "Created with convenience in mind, the new Cook from Frozen turkey requires just two easy steps: unwrap and roast. Meaning no thawing, no mess, and no stress, resulting in an effortless Thanksgiving centerpiece." Sounds like the exact thing procrastinators have been waiting on.

The press release also shares what you can expect from this Cook from Frozen Premium Whole Turkey: "Cook from Frozen turkeys do not require basting, brining or seasoning. A specially formulated brine ensures that the turkey remains moist throughout the roasting process, resulting in the same delicious, flavorful turkey that Butterball has brought to family tables for over 70 years— but now it only takes two simple steps." Truly, this couldn't be easier for my fellow Thanksgiving lovers.

Butterball's Cook from Frozen Premium Whole Turkey couldn't be easier.

If you need a little bit more instruction, Butterball has you covered. The beloved turkey brand has tons of videos on its website to help you ensure your Cook from Frozen Turkey will turn out great. There is also a Turkey Talk-Line you can call to get any other questions answered. For those who are first-time hosts, sometimes getting everything together can slip your mind so this allows you to get the most important part of the meal easily.

Those not new to cooking a frozen turkey, we all know that the most important aspect is to make sure it's thawed out and ready to be cooked. With this new product from Butterball, you don't have to worry about that. Instead, you can focus on spending time with your family, watching football, or getting the sides ready.

Whether you're cooking this for Thanksgiving, Christmas, or another special occasion, Butterball will make sure you don't have to worry about thawing it out. Instead, all you have to do is unwrap it and pop it in the oven. From there, it's a piece of cake or pie, depending on what you're serving. Overall, this one was too exciting not to share, so if you're freaking out right before Thanksgiving, don't forget about Butterball.