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Chili's cleverly goes after the McDonald's Quarter Pounder with new burger

ByTrey Weston
Chili's Big QP Burger
Chili's Big QP Burger

In recent years, Chili’s has waged a full-fledged war against fast food — especially McDonald’s. Last year, the chain introduced the Big Smasher, a burger strikingly similar to the Big Mac, which became available as part of the 3 For Me menu.

Fast forward to this year, and Chili’s is back with another fast-food-inspired offering: a burger reminiscent of McDonald’s Quarter Pounder with Cheese.

Chili's is taking on fast food once again with its latest burger

If you’re a fan of McDonald’s Quarter Pounder but also love Chili’s, say hello to the Big QPC. The upgraded version of the McDonald's classic features 85% more beef than the Quarter Pounder with Cheese and includes familiar toppings: two slices of American cheese, mustard, ketchup, pickles, and onions. The Big QPC will also join the 3 For Me menu, a popular value lineup Chili’s introduced in 2022.

Chili's Fast Food Financing Pop-Up
Chili's Fast Food Financing Pop-Up

To celebrate the new burger, Chili’s is hosting a limited-time pop-up next to a certain fast-food chain. On Wednesday and Thursday, from 11 a.m. to 5 p.m., fans can visit 37 Union Square West, New York, NY 10003, for a unique experience called “Chili’s Fast Food Financing.”

An immersive spin on value

Created in response to rising fast-food prices across the country, the immersive event allows guests to simulate a loan approval process. Upon approval, eligible guests will receive a Chili’s gift card (while supplies last) and gain access to a Chili’s speakeasy where they can try the Big QPC firsthand.

For the rest of us who don't have the luxury of being able to attend the pop-up, the Big QPC is arriving now at Chili's locations, with the popular chain proving again that value doesn't always come from just the drive-thru.

Personally, I’d take unlimited rounds of their refreshing strawberry lemonade, a side of hot fries, a cup of chicken enchilada soup, and a juicy burger for $10.99 over a fast-food meal that costs just as much — without the refills, the soup, or the cooked-to-order guarantee.

Once again, Chili’s delivers — and for value seekers, we’re definitely here for it.

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