In just a few days, 32 of the best teams in the world will head to the United States to compete for one of soccer’s most coveted titles. Among those contenders is Inter Miami CF, led by none other than Lionel Messi. And ahead of the big tournament, Messi is kicking things off with a special collaboration alongside Hard Rock Cafe.
"We Play Together" Campaign kicks off
As part of an ongoing partnership between Messi and Hard Rock, the "We Play Together" campaign has officially launched. The first part of the rollout includes limited-edition merchandise available now on the Hard Rock Cafe website. The collection features soccer-themed gear, including a special Messi shirt that comes in either pink or white — with his name and number proudly displayed on the back.
But that’s not all. Hard Rock Cafe locations across the U.S. — especially those in tournament host cities like Nashville, Orlando, and Miami — are transforming into fan hubs. Whether you're cheering for Inter Miami or another squad, fans can gather to enjoy the matches, enter contests for prizes, and take advantage of food and drink specials.
If you haven’t already checked it out, now’s also a great time to explore the Messi menu items. Highlights include the Messi Chicken Sandwich, inspired by Milanese-style cooking, and a kid-friendly meal that comes with a toy — perfect for families bringing little ones to the cafe.
Messi watch
For now, all eyes are on Messi and Inter Miami CF as they gear up for the FIFA Club World Cup. Their journey begins this Saturday with a matchup against Egypt’s Al Ahly in Miami.
Will they make a deep run and come out on top? That remains to be seen. But if you're looking for a fun way to catch the action, Hard Rock Cafe is shaping up to be the go-to destination for soccer fans this summer.