Since 2023, the idea of Swicy has been really gaining momentum thanks in large part to the hot honey trend. However, sweet and spicy flavors are something that many of us have loved for years. In 2025, it really feels like more brands are leaning into the Swicy moment. And one brand that is jumping on the Swicy train is none other than Kettle Brand chips.
Over the last few years, I have to say that I have really fallen in love with Kettle Chips. I think the cook on them adds even more flavor and crispness to the chip, which I enjoy. So I was really excited that Kettle Brand chips reached out to share the news of their new, limited edition Chamoy chips. I even had the opportunity to try these chips for myself.
These chips were fascinating. I didn't necessarily love the way that they smelled in the bag, but when it came to flavor they were an interesting mix of sweet, spicy and citrusy. There were definitely hints of lime that came through, at least when I first bit into a chip, and then you got that sweet heat.
Kettle Brand embraces the Swicy with their limited edition Chamoy chips
If you have ever had Tajin on a Mango, that is exactly what this reminded me of in a lot of ways. And considering that seems to be the intention with this chips, that makes a lot of sense. In the press email we received describing the limited edition Chamoy flavor, they shared that, "chip lovers can indulge in the sweet, tangy, and spicy flavor with notes of lime, sweet pepper, and mango in every bite."
This description was not wrong. In fact, I think you get different notes of heat and sweet as you dive deeper into the bag. They weren't so spicy that you were uncomfortable eating way more chips than the suggested serving size, while also having enough heat to really deliver on the Swicy promise of it all.
I have to say that Kettle Brand chips understands flavor, and while this is not the first time they have thought outside the bag in terms of their flavor profile, it is the first time that I think we need to petition to make this a permanent addition to their chip lineup. The Chamoy flavor will be in stores starting in February 2025 and running through February of 2026. This means that you have time to snag a bag of this goodness, but you won't want to wait too long.