We’ve all had one — whether it came from a trick-or-treat bag or was the cheapest candy we could snag at a gas station. Laffy Taffy is the kind of candy that’s stood the test of time, delighting generations and showing no signs of slowing down.
And today, on National Taffy Day, it feels appropriate to recognize what I believe to be the best taffy candy out there.
The ins and outs of Laffy Taffy
Sure, saltwater taffy has its charm — but does it come with a dad joke you can break out at the next family dinner? Since the 1980s, Laffy Taffy has included kid-friendly jokes on every wrapper, making it a little more than just a sweet treat. These puns are crowd-sourced from fans across the country, and they're as much a part of the brand as the candy itself.
So, how much Laffy Taffy does the company churn out every year? Over 18 million pounds. That’s right — 18 million pounds, including more than 450 million mini bars, which are among the brand’s best-selling items. This massive production supports peak buying seasons, like the one we’re in now, which runs through Halloween (when Laffy Taffy becomes a trick-or-treating staple).
Where it's most popular
Wondering where Laffy Taffy flies off the shelves the fastest? The top five states for sales are Alabama, South Carolina, Mississippi, Georgia, and Illinois. But honestly, the candy seems to be a hit just about everywhere.
So, as we mark a day dedicated to taffy, grabbing a piece (or three) of Laffy Taffy seems like a perfect way to celebrate. There’s something about that chewy bite — and the joke found upon lifting the wrapper — that hits the nostalgia sweet spot.
And now, in the spirit of the day, here’s one of my favorite Laffy Taffy jokes: How do you turn soup into gold? Add 24 carrots.