While this year’s movie lineup may not be as stacked as what’s coming in 2026, one of the most anticipated summer releases is The Fantastic Four: First Steps. Hitting theaters July 25, the film features an all-star cast including Pedro Pascal, Vanessa Kirby, Joseph Quinn, and Ebon Moss-Bachrach.
In celebration of the Marvel film’s debut, Pop-Tarts is bringing back a fan-favorite flavor that hasn’t appeared in six years: Blue Raspberry.
Pop-Tarts Blue Raspberry returns
Launching as a Walmart exclusive this month, limited-edition Pop-Tarts Frosted Blue Raspberry will feature the familiar toaster pastry filled with a gooey, vibrant blue raspberry center. To make the return even more exciting, each pastry will be stamped with one of eight special designs inspired by Marvel’s first family of superheroes.
"The Pop-Tarts and Marvel Studios' 'The Fantastic Four: First Steps' collaboration is a celebration of our shared 1960s origins," said Leslie Serro, vice president of marketing for Pop-Tarts, in a press release. "There's no better way to welcome everyone's favorite, blue-suited Super Hero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry – Pop-Tarts Frosted Blue Raspberry – back on shelves for the first time since 2019, and just in time for this summer's must-see movie."
As someone who drifted from the Marvel universe after Avengers: Endgame, I’m curious to see how this reboot will hold up. If it can at least clear the low bar set by the 2015 version, that alone will be an improvement.
On the snack front, it’s always fun to see a nostalgic brand like Pop-Tarts bring back a beloved flavor. Tying it into Fantastic Four with a color-themed twist is clever marketing — and one that’s bound to resonate with both kids and grown-up fans.
So, whether or not the film meets expectations, we can all agree on one thing: Blue Raspberry Pop-Tarts are officially back, and that’s a win in any universe.