For decades, Chipotle’s most elite item hasn’t been a burrito filled with solid gold, or a taco with chicken covered in shreds of cash. It’s the Chipotle Celebrity Card, and for the first time ever the brand is giving away the card to non-celeb fans, only on LinkedIn.
“There’s always been a special mystique around the Chipotle Celebrity Card. Given that the word 'celebrity' comes from 'celebrate,' we realized there is no group more deserving of a celebration than our everyday superfans,” said Chris Brandt, Chief Brand Officer at Chipotle, via a press release provided to Guilty Eats. “We are expanding on what it means to be a Chipotle celebrity and relaunching the program to deepen our connections with our most devoted guests."
Before we get into the specifics of how to get the card, here’s what it actually is, if you’re more familiar with Chipotle’s burrito bowls than their secret promotions. Back in 2003, Ozzy Osbourne talked about how much he loved Chipotle on The Ozzy Osbourne Show. So the chain created the first-ever Celebrity Card for him. It allows the holder to get one free meal at Chipotle, per day, including chips, a side, and a drink. The card lasts for a year, and not only can you get 365 free meals, something you’re probably getting anyway if you’re a celebrity, but you can also get a catering order for up to 50 people, one time only. So, you know, you can give back to the masses and whatnot.
Since the introduction of the cards, Chipotle has been giving away Celebrity Cards to everyone from musicians to athletes, and more. Lately, though, they’ve also been distributing the cards to influencers, which has expanded the definition of “who is a celebrity.” So riffing off that, starting today, until July 3, Chipotle is opening up the Chipotle Celebrity Card obtaining process* to everyone, through LinkedIn Easy Apply.
Before you think, “Hey, that sounds easy! I’ll apply,” there’s more to it. Once you click the LinkedIn, er, link, you’ll need to send over a “piece of content” explaining why you deserve to be considered a celebrity, in the Special Skills section. Chipotle notes the content can be anything “from a video to a photo, an essay, a poem, an original song, artwork, or other creative content.” So can you send them a ransom style note written in burrito guts? Yes, but that’s very hard to put into your computer, so I would recommend not doing that.
Five winners will be chosen, and get to brag to their friends that they’re Chipotle Celebrities, for a full year. The contest closes on July 3, 2024 at 11:59 pm PT, and is only open to those 18 years or older.