Coco Gauff teams up with Naked for latest endorsement deal: "An incredible honor"

The rising star in the tennis world is continuing to receive endorsement deals after her exceptional play.
Naked Brand names Coco Gauff first Chief Smoothie Officer.
Naked Brand names Coco Gauff first Chief Smoothie Officer. /

On the court, young tennis star Coco Gauff is hard to miss. Her dominant first serve, lateral quickness, and devastating backhand are just a few of the things that make her one of the more electric players on the WTA tour.

Now, the talented American is cashing in on her athletic gifts with a partnership with Naked Brand, known for its real fruit juice smoothies. What will her official title be, you might ask? She will be known as Chief Smoothie Officer, a role that will see her assisting in brand and product development.

"I love fruit and fruit juices. They've always been a part of my routine. So, to be named Naked's first Chief Smoothie Officer is an incredible honor and natural combination of both," said Gauff in a press release.

Bursting onto the scene at just 15 years old, Gauff has begun to hit her stride in the last few years. Winning her first major in 2023 at the US Open, she has also had major success on the endorsement trail. With deals with Ray Ban, Bose, UPS, Barilla, and more -- she has become one of the highest-paid female athletes. Add in the Naked collab, and the money continues to pile in.

"We are thrilled to welcome Coco to the family, and to dream and develop the future of the Naked brand and product portfolio with her unique spin," said Glen Walter, CEO of Tropicana Brands Group in a press release.

If it's anything like her play on the court, Gauff will ace it with Naked. And even if she doesn't, she has one fault to play with before she gets a double fault. And yeah, I think it is time for me to take a break from these cheesy tennis puns.

Anyway, grab some Naked next time you're at the grocery store. And be sure to watch Coco Gauff play at some point when you get a chance.

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