Crumbl Cookies collaborates with Olivia Rodrigo's GUTS Tour for a special cookie

Fans of Olivia Rodrigo and Crumbl Cookies rejoice! There is a new cookie heading our way and it is literally going on tour with the singer.

According to the press email we received on behalf of Crumbl Cookies, the brand is releasing a special cookie that is all part of their collaboration with Rodrigo and her upcoming tour. This is the first time Crumbl has offered a celebrity co-branded cookie and in this case they are going all out, both in terms of how they are releasing the cookie and even the flavors of the cookie itself.

First let's take a look at the cookie. This cookie is inspired by Olivia Rodrigo's favorite color, purple, and it is actually a sandwich cookie. (Sandwich cookies seem to be big at Crumbl for 2024.) They describe the cookie as being, "made up of two chilled purple vanilla cookies sandwiched around layers of triple-berry jam and light vanilla buttercream, rolled in colorful star-studded sprinkles, and topped with a star cutout."

This is truly a star of a cookie and we can't wait to give this a try. But the real question is when will it be released.

How can you get your hands on the Crumbl Cookies x Olivia Rodrigo GUTS Tour cookie

So this cookie is getting a very special release. And it all corresponds with the actual tour! But what does that mean?

"Olivia Rodrigo’s GUTS Cookie will be available starting February 19th in stores surrounding Palm Desert, California, to celebrate the first performance of the GUTS World Tour on February 23rd. During each of the consecutive sold out North America GUTS World Tour stops, this specialty cookie will be featured as the seventh offering on Crumbl’s weekly menu. The cookie can be found exclusively at locations within an hour of her performances.

Once the most anticipated tour of the year concludes in August, Olivia Rodrigo’s GUTS Cookie will become available at all Crumbl locations across the US and Canada from August 19th to 24th, as part of the weekly menu lineup."

- Crumbl Cookies Press Release

Basically, the cookie will be available near the locations where Olivia Rodrigo is performing. This means that not everyone will be able to try these, at least not until her tour is over. Once the tour ends, the GUTS Cookie will be added to the weekly menu at locations in both Canada and the US for one week in August. This means that for a lot of people, it will be quite some time before they get a chance to try it. But it definitely helps to add a hint of excitement over when people will be able to get their hands on this gorgeous cookie.

We love Crumbl Cookies and their ability to keep things fresh and fun. This is definitely an epic collaboration and one that we can't wait to try for ourselves. And we really love the idea of this cookie following the singer on tour, even if it does mean that we have to wait a while to try the cookie for ourselves.

What do you think of this collaboration? Are you surprised by this cookie partnership? Will you be snagging one of these cookies when it hits a Crumbl near you?