Crumbl Cookies is trying something new and non-cookie for the week of January 22 to 27

Are you a fan of Crumbl Cookies? Do you love cinnamon rolls? Then you need to check out the newest, non-cookie innovation from the brand that will be available January 22 through the 27th.

In terms of sweet treats and snacks, we are all about new innovations and things that surprise us. And when it is a brand that we already enjoy, we love trying new things. The fact that we already enjoy the cookies that Crumbl bakes up means that we are here for whatever else they want to create in their kitchens.

So what did they create for us this week? According to the Crumbl Cookies social media, the latest creation from the brand is what they are calling a Cinnamon Square. In their newest post to Instagram, they explain that it's not a cookie and it is not a cinnamon roll. But what exactly is this new Cinnamon Square?

The brand describes this new treat as, "a moist, fluffy cinnamon square marbled with rich brown sugar cinnamon butter and crowned with a creamy vanilla cream cheese frosting." This sounds like a cross between a cinnamon roll and a cookie and it absolutely sounds delicious.

Crumbl Cookies is thinking outside of the oven with their new Cinnamon Square treat

This treat sounds like the perfect mid-morning pick-me-up, after lunch snack, or even a late night goodie. And we love that.

When it comes to flavor combinations, it is clear that Crumbl Cookies is all about trying new things and being as innovative as they possibly can be. For January 22 to the 27th, we definitely think the Cinnamon Square is going to be a must try treat and we can't wait to get our hands on one of these squares.

But we want to know what you think of this new innovation. Are you a fan of cinnamon rolls? Will you be giving the Cinnamon Square a try?