It's incredible to think that in 1988, Michael Keaton stole the show as Beetlejuice in Beetlejuice. The juice is again loose, as the second installment will hit theaters in less than a month. But that's not the only thing spooky being summoned in the near future. Fanta is collaborating with Warner Bros. Pictures to allow brave souls to get a taste of the afterlife.
Coming to stores in the US next week are Fanta sodas that are seeing a bottle rebrand ahead of the new movie.
"Fanta® is summoning Beetlejuice with his own Limited-Edition Fanta® Haunted Apple x Beetlejuice Beetlejuice flavor, with the packaging showcasing the titular character himself, played by Michael Keaton. The new product offers a unique apple flavor expression and the iconic black-and-white striped design associated with Beetlejuice, available for a limited time.Coca-Cola Press Release
The full Fanta flavor range will receive limited time makeovers featuring the Beetlejuice Beetlejuice characters, including Orange - Astrid (played by Jenna Ortega), Strawberry - Lydia Deetz (played by Winona Ryder), Pineapple - Delia Deetz (played by Catherine O’Hara) in the United States."
Although most are simply bottle rebrands, they serve as unique collectibles. I know I will get the Strawberry one, and grabbing the new Beetlejuice one is not a bad idea either. Plus, each bottle will feature a QR code granting access to physical and digital experiences.
As for the new Beetlejuice movie, it might not be a bad idea to go back and watch the first one. And what better way to do so than to crack open an ice-cold Beetlejuice-themed Fanta while watching from the comfort of your home? I don't know about you, but that sounds like a great way to spend a day off after a long work week.
Will you be purchasing this new collab? Are you excited for the new Beetlejuice movie?