There’s a lot to unpack here, but let’s start with this: Matthew and Camila McConaughey are the founders of a new brand of tequila called Pantalones Organic Tequila. And in honor of their first Cinco de Mayo celebration with the brand, they’re taking their pants off.
“We’re precious about our tequila, not our pants,” commented Co-Founders and Chief Pants Officers Matthew and Camila McConaughey in a quote provided to Guilty Eats. “With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category. People now talk about tequila the way they talk about wine. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun. That’s where the name Pantalones came from and that’s why you won’t see us wearing any.”
Seems pretty straightforward so far, right? Pantalones Tequila. No pants. Solid joke. Done.
Except we are far from done, as they’re also declaring Pantalones Tequila the official tequila of Pickle Ball. And Spring cleaning. And so they did a photoshoot pantsless on a pickle ball court, and one in the laundry room.
But wait, as they say, there’s more! This is actually part of a much longer ad campaign that posits Pantalones is the official tequila of a lot of things:
- It being 5 O’clock somewhere.
- Of pants being optional.
- Of good weather.
- Of morning toasts.
- Of the walk of no shame.
- Of “hold my drink and watch this.”
- Of impromptu karaoke night.
- Of mowing your lawn.
- Of finding that lost sock.
- Of firing it up (summer BBQs).
- Of the original workout
- Of tomfoolery and not taking life too seriously.
I’ll be honest, I’m starting to think the McConaugheys started a tequila brand just so they would have an excuse to take their pants off a bunch, and not the other way around.
Last but certainly not least, they’re bringing back a Pickle Margarita cocktail recipe for the occasion. And to be clear with all the pantslessness and whatnot, this is a Pickle Margarita in honor of pickle ball, and nothing else. Get your mind out of the gutter.
Pantalones Organic Tequila is available in stores everywhere, which is where you can also find Matthew and Camila McConaughey not wearing pants. Everywhere.