OREO + Kris Jenner Team Up for the Big Game

An OREO a day will change everything, anyway! If you think that’s made up, absolutely not! In the new “Twist on It” OREO commercial, you will witness everyone relying on OREO cookies to decide on their next steps. Here, the twist of a cookie is pivotal in shaping the past and present. 

With a brand-new campaign launch, OREO is planning a return to the biggest marketing stage in the world. Releasing during the long-awaited Big Game spot, the OREO cookie twist commercial turns decision-making into something fun. 

Grouped with a series of vintage shorts and certain events of the present, the OREO commercial welcomes viewers to a new world. Here, a twist of an OREO cookie plays a pivotal role in making some of the most famous & infamous decisions. The events range from the pre-historic time to the modern day. You can check out some really cool cuts from the advertisement as an exclusive offering by Guilty Eats!  

• Click HERE for the 90-second commercial available online
• Click HERE to view the 30-second commercial that will air during the game

OREO teams up with Kris Jenner for a very special Super Bowl ad collab

Kris Jenner, the matriarch of the Kardashian family and an avid OREO cookie fan, has reportedly blazed the commercial with her cameo appearance. Her clip will take the viewers to a flashback set in the mid-2000s, before the Keeping Up With The Kardashians days. Jenner is seen twisting an OREO cookie, making a decision that would redefine reality TV and propel her and her family to superstardom. 

In her appearance, she is seen wearing a Red Balmain blazer from 2007. According to Kris, it was pure fun to pull something out from her archived collections. And that’s only possible as the Kardashians store a lot of their looks assembled. Also, she shared how OREO cookies have been a generational favorite for everyone in her family. Earlier, it was her kids, and now the grandkids are included.   

The ad will go live on Sunday, February 11, 2024! Emmy award-winner Dave Laden (the director) and Hungry Man Inc. (the producer) have collaborated on the commercial. The 110-year-old brand is all set to prove that OREO cookies can still be a game-changer at an event. Relating to people's culture and decision-making habits altogether.

For the fans, you can head over to TwistOnIt.OREO.com and place orders online. The cookies will be delivered within 30 minutes or less. Have a decision? Just twist on it.