Size does matter: Reese’s Jumbo Cup is as big as four King Size Cups

What’s large, in charge, and about to stuff your mouth full of peanut butter and chocolate? Reese’s new Jumbo Cup, which is as big as not one, not two, not three, but four Reese’s King Size Cups. As they said in the advertising campaign to the generally reviled 1998 American take on Godzilla, and in no other contexts: size does matter.

"There's nothing quite like our iconic combination of chocolate and classic REESE'S peanut butter, so we're making REESE'S fans dreams come true by quadrupling the size of our fan-favorite King Size Peanut Butter Cups," said Melissa Blette, REESE'S senior brand manager, via a press release provided to Guilty Eats. "We've seen the passion that fans have for the brand, and we're excited to bring a new, larger cup for them to continue enjoying the chocolate and peanut butter goodness that only REESE'S peanut butter cups can provide."

As we’ve discussed before here on Guilty Eats, Reese’s aficionados, of which I consider myself one, have very particular thoughts on the different varieties and sizes of cups and shapes. Though the press release touts that, despite the girth of this particular cup it maintains “the mouthwatering ratio of chocolate to peanut butter enthusiasts adore,” I’m very iffy on how they’ll taste the same with enough peanut butter to fill Madison Square Garden more than the Godzilla eggs that were revealed in the third act of 1998's Godzilla.

Don’t get me wrong, I will eat literally anything with the Reese’s name on it. Peanut butter and chocolate mix better than Matthew Broderick and a giant monster movie, and I will never turn down a chance to have more Reese’s Peanut Butter Cups, rather than less Reese’s Peanut Butter Cups.

However, it is very difficult to get past the perfection that is this iconic candy. Can the Jumbo Cups do it? Or are they as doomed as Roland Emmerich’s take on Gojiru? The soundtrack of that movie was pretty good, though, so there is that.

Reese's Jumbo Cups are now available in stores everywhere. While you're picking one up, check the $1 DVD bin, I bet you can find a copy of this stupid movie I keep talking about.