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SNICKERS Ice Cream has solved the world’s biggest problem: dropping your ice cream

Thank you, Rome Odunze and SNICKERS Ice Cream!

By Alexander Zalben

Snickers Ice Cream Bar Advertising Campaign featuring Rome Odunze Talent: Rome Odunze Photography by Christina Gandolfo - CGandolfo Pictures Inc. (https://www.cgandolfo.com/) Post Production, Retouching and Compositing by Brian Rodgers Jr. at Digital Art That Rocks (https://www.digitalartthatrocks.com) Agency: Weber Shandwick (https://webershandwick.com/) Client: Mars Wrigley (https://www.mars.com/our-brands/mars-snacking) Background stock image - Mark Herreid/Shutterstock
Snickers Ice Cream Bar Advertising Campaign featuring Rome Odunze Talent: Rome Odunze Photography by Christina Gandolfo - CGandolfo Pictures Inc. (https://www.cgandolfo.com/) Post Production, Retouching and Compositing by Brian Rodgers Jr. at Digital Art That Rocks (https://www.digitalartthatrocks.com) Agency: Weber Shandwick (https://webershandwick.com/) Client: Mars Wrigley (https://www.mars.com/our-brands/mars-snacking) Background stock image - Mark Herreid/Shutterstock /
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There are a lot of big problems facing the world today, but I think we can all agree there are none bigger than dropping your ice cream. Thank goodness, then, that SNICKERS Ice Cream and NFL wide receiver Rome Odunze have solved the problem with the SNICKERS Ice Cream Chiller, basically a large glove that holds your Snickers Ice Cream bar and keeps it nice and cold.

"It's an honor to have SNICKERS Ice Cream model their first-ever ice cream Chiller after me," said Rome Odunze via a press release provided to Guilty Eats. "I couldn't be more excited to be part of the 2024 NFL Draft alongside SNICKERS Ice Cream, and I can't wait to see fans all over the country 'chilling out' with our SNICKERS Ice Cream Chillers on game days."

The release of the Ice Cream Chiller comes ahead of the 2024 NFL Draft, and I’m frankly stunned that nobody in the press release makes a “draft/chilly” joke anywhere, seems like a missed opportunity, to be honest. 

Regardless, in case you’re curious what this actually is, it’s an ice cream holder modeled after Odunze’s hands with a slot to throw in a classic Snickers ice cream bar (which are pretty darn good if you’ve never had ‘em, fyi).

Image 1 - Rome Running with Chiller - Horizontal V2 16x9 Crop-high-res
Snickers Ice Cream Bar Advertising Campaign featuring Rome Odunze Talent: Rome Odunze Photography by Christina Gandolfo - CGandolfo Pictures Inc. (https://www.cgandolfo.com/) Post Production, Retouching and Compositing by Brian Rodgers Jr. at Digital Art That Rocks (https://www.digitalartthatrocks.com) Agency: Weber Shandwick (https://webershandwick.com/) Client: Mars Wrigley (https://www.mars.com/our-brands/mars-snacking) /

"SNICKERS Ice Cream is excited to return to the NFL Draft for the second year in a row, and there is no one we'd rather partner with to help fans chill out all season long than one of the nation's best receivers, who is known for making dynamic catches, Rome Odunze," said Jayesh Shah, Mars Ice Cream Marketing Director. "As NFL fans prepare for an exciting Draft Day and the NFL season ahead, one thing they won't have to worry about is dropping their satisfyingly delicious SNICKERS Ice Cream Bars."

Unfortunately, despite stating that dropping ice cream will no longer be a problem, it may, in fact, still be a problem as the Chillers are a limited-edition product. Between April 18 – that’s today! – and May 2, fans can head to Snickers.com/IceCreamChiller for a chance to win a limited-edition Chiller with Odunze’s autograph, as well as a 6-pack of Snickers Ice Cream Bars.

And there you go! No more world problems. Hooray!

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