Taco Bell launches Live Más LIVE for Superbowl Weekend 2024

While every fast-food restaurant has its fans, one stands above the rest and it's Taco Bell. Everyone has an opinion on Taco Bell and their menu, LTO items, and beyond.

Finally, Taco Bell is letting its biggest fans know what's going on behind the scenes with the launch of Live Más LIVE. If you're wondering what that is, you're not alone as I saw it on Instagram and immediately had to get the scoop.

As shared via the brand: "Live Más LIVE is a first-of-its-kind fan experience for the brand where cult followers will get unmatched access to the biggest kept secrets of 2024 all in one place." That is the simplest way to describe it and the brand also shared that it's going to be taking place on February 9th, 2024 at 1pm PST.

Some of the items promised are that those attending get to try never-before-seen menu items, hear from the people behind the brand even, enjoy some musical performances. All in all, it sounds like a great time to be in Las Vegas for the Super Bowl. If you're not there, it's going to be live-streamed for the rest of us to enjoy.

Live Más LIVE gives us a look behind the scenes of Taco Bell.

When I first saw this post on Taco Bell's IG, I was incredibly excited because that's a huge deal. Not only will people get to try new items but we'll be finding out what's coming soon. While leaks of Taco Bell items are incredibly popular, it's nice to know something in advance from the company.

In addition, it'll be nice to hear from the brand's higher-ups and get the reasoning or methods behind their latest creations. It's a different experience when you're hearing it from the people who worked on it or even came up with the idea. All in all, I think it helps the fans to get more insight into why the brand is making the decisions it is.

I think this will be a great way to connect with fellow Taco Bell lovers, too. There are so many people who count Taco Bell as their favorite fast-food restaurant and no doubt the chat will be aflutter with everyone's thoughts and ideas. Personally, I have a few hopes and items I do think Taco Bell should bring back but that's a post for another day.

I'm just excited to see what kind of news and reveals we get during Live Más LIVE. Thankfully, we don't have much longer to wait. Until then, there is plenty of time to share predictions, and ideas and of course, eat some Taco Bell.