White Castle is expanding their Chicken Ring line for a limited time, with the return of Hidden Valley Ranch Chicken Rings, and the brand new Smoky BBQ Chicken Rings. But the real headline here is these rings are so good, they will ruin your wedding.
…Or at least, that’s what a 30 second ad provided from the brand is pushing, as a couple on their wedding day has the event broken up when the bride gets a craving for chicken rings, and runs for her nearest White Castle. While she enjoys the delicious Chicken Rings, the tear-stained Groom finds her, and she offers up one, asking if he wants a Chicken Ring. “I do,” he says, and starts crying all over again.
Interesting ad tactic, to say that a new menu item will break up marriages! But hey, if it works, it works. Like they say, 50% of marriages end in going to White Castle.
PSA: don't get married if you're craving @WhiteCastle https://t.co/oSV3FSah9q pic.twitter.com/6SIMMOQGfu
— Guilty Eats (@GuiltyEats) June 5, 2024
“The Chicken Rings showcase our culinary team’s creativity through bold flavors that promise to take your taste buds on a wild ride,” said Chef Phillip Bach, Head Chef and Director of Product Innovation at White Castle via a press release provided to Guilty Eats. “These crafted seasonings elevate our iconic Chicken Rings to a whole new level!”
Not only does White Castle have these new flavors, as well as the original white meat Chicken Rings, but they’re also only $3.99 for 12, which is a pretty good deal. They also pair well with several beverages the brand is pushing: their Strawberry Banana Smoothie and Strawberry Lemonade Smoothie, both made with fruit and yogurt, not just a powdered mix. Though I guess you could ask them to sprinkle some Hidden Valley ranch powder on there if you want to?
White Castle is also selling Minute Maid Lemonade, Peace Tea, and Hi-C Tropical in half-gallon jugs, the perfect size for a picnic or divorce party.