Let’s get one thing straight up front: this is not a gossip blog. Heck, here at Guilty Eats, we barely understand human relationships, as we prefer to focus on the relationship between ourselves and delicious, sweet and/or salty snacks. But it’s pretty clear and out there that something is going on right now with star Ben Affleck and his relationship with Jennifer Lopez. So with that in mind, it’s probably for the best that Affleck’s side-project (main project) the DunKings, aka the singing group he launched at the Super Bowl with bestie Matt Damon, is taking a break for the summer.
In their place, Will Arnett is stepping up as the face of Dunkin’, along with content creator Corporate Natalie, aka Natalie Marshall. And it won’t just be them appearing in a new series of ads throughout the summer, they’ve got a whole group of celebrity Dunkin’Terns along for the ride.
Those Dunkin’Terns? Celebrities in their own rights, including Joey Fatone, A.J. McLean, Nick DiGiovanni, Yooh Ahn, SypherPK, Maia Reficco, Melissa Sapini, and Hilton Carter.
That’s a pretty weird collection of folks, but as teased in the first few spots of the campaign, each of these “interns” will be promoting Dunkin’ this summer in different ways. For example, Fatone and McLean are putting their *NSYNC and Backstreet Boys rivalry behind them to collaborate on a track all about iced coffee. Dunkin’ adds that the track will be on a full EP, which will be released this summer (presumably including other artists).
Chef Nick DiGiovanni is teaming up with Dunkin’s own chef, Dan Cole, to deliver a brand new Dunkin’ menu later this summer. Ahn is launching a capsule collection also dropping this summer, right before back-to-school. SypherPK is focused on SPARKD’ Energy, and will create a gaming arena online along with Oni Studios. And Reficco, I’m guessing, will scream and run away from a masked killer, a la her character on Pretty Little Liars. Just kidding, I don’t know what the rest of them will do. But I can’t wait to find out!!!
And in fact, Affleck and Damon aren’t going too far: this new campaign is part of Dunkin’s partnership with the duo’s production company, Artists Equity. So yeah, put all those conspiracy theories on the back burner, and front burner delicious Dunkin’ coffee, where it belongs. Or maybe don’t put your coffee on the burner, I don’t know.
You can check out the campaign now online and on TV, look forward to these collabs dropping throughout the summer, and grab a Dunkin’ iced beverage literally any time you want.