With snacks, two fan favorites stand out: pretzels and popcorn. Pretzels come in many forms, from Snyder’s classic grocery store options to warm, soft pretzels from Auntie Anne’s. Popcorn is just as versatile, whether munching on a bag of SkinnyPop, popping Orville Redenbacher’s at home, or savoring buttery popcorn at the movies. Now, Snack Factory brings the best of both worlds with its newest creation: Pop’ums.
Snack Factory has an innovative snack that is heading to aisles in 2025
Set to hit shelves in January 2025, Pop’ums bring together the munchable lightness of popcorn and the satisfying crunch of pretzels for a one-of-a-kind snacking experience. Here’s a preview of the three flavors you’ll find:
- White Cheddar: Made with real cheddar cheese for a classic taste everyone knows and loves.
- Golden Mustard BBQ: Distinctively tangy, smoky, and a bit peppery for a blast of BBQ goodness in every bite.
- Sea Salt: Just the right amount of sea salt and buttery flavor for a simply satisfying pop of flavor that's sure to please every palate.
“Snack Factory forever changed snacking with the debut of Pretzel Crisps 20 years ago," said Janda Lukin, SVP and Chief Marketing Officer of Campbell's Snacks in a press release. "With Pop'ums, we are rethinking what a pretzel can be once again with a snacking experience unlike any other: combining the crunchy baked goodness of pretzels with the light, flavorful munchability of popcorn to create an irresistibly delicious snack."
If this sounds like something that you would like to purchase, you can do so beginning in January 2025 either at your local grocery store or online. Whether you’re craving a tangy twist or a classic cheddar kick, these flavors are worth a try.
As the New Year approaches, Pop’ums are just one of the exciting innovations set to make 2025 a year of bold new snacking adventures.