Snyder's of Hanover introduces Pretzelface for Halloween 2024

When most think of Halloween, Snyder's of Hanover doesn't immediately come to mind, yet the brand seeks to change the conversation.

Most notably, the brand enlisted a new mascot for the Halloween season, and it doesn't get much spookier than Pretzelface. If you couldn't figure it out, his face is a pretzel, but he's not trying to hurt anyone or anything.

Instead, Pretzelface's mission is to make sure you don't forget about pretzels when making your Halloween treats. And while Pretzelface does look somewhat unsettling when you first look at him, you start to get used to it.

Regardless of how you feel about Pretzelface, there is no denying Snyder's of Hanover came up with an ingenious idea for the Halloween season. Somehow, it plays into our love of horror without being too scary and still showing some love to the pretzels we all know and love.

Pretzelface makes his debut just in time for Halloween

You can visit Snyder's of Hanover's website to learn more about Pretzelface and even watch a clip of him. However, he'll also be making his rounds this Halloween season on some of our favorite streamers, including Hulu and Disney+. He'll also be showing up on YouTube and TikTok, so be on the lookout for him there.

Pretzelface also shared some fun Halloween recipes on the brand's website, including "Monster Snaps," "Mummy Rods," and "Mini Ghouls." These all feature our favorite brand, Snyder's of Hanover, with some sweet treats added to them. Whether you're having a Halloween party or just enjoying some treats while watching scary movies, these are fun ones and are pretty easy to do.

Whether you love sweet treats or enjoy something a little savory, Pretzelface is giving you the best of both worlds. You'll be able to have a treat with a little trick, aka some salty goodness. No matter how you feel about Pretzelface, this was just too much fun not to share.