Sprinkles goes nationwide with Chocolate Salted Pretzel Buttercream Cupcake collab

Sprinkles x Maple Hill x Diamond Crystal Salt
Sprinkles x Maple Hill x Diamond Crystal Salt

Cupcake lovers can now get a taste of a sweet and salty treat combo from Sprinkles with the new launch of the Chocolate Salted Pretzel Buttercream Cupcake. This unique, limited-time collaboration brings together three brands known for high-quality, delicious ingredients.

The launch of this new Sprinkles flavor marks the first time in the history of the company to participate in a nationwide brand collaboration to be available for nationwide shipping. The brands that have come together with Sprinkles to craft this elevated treat include Diamond Crystal Salt Co. and Maple Hill.

The Chocolate Salted Pretzel Buttercream Cupcake is available now at Sprinkles locations across the country. From June 16 to June 29, the limited-edition cupcake, made with Maple Hill 100% grass-fed organic butter and topped with a crave-worthy salted pretzel buttercream.

Of course, the cupcake isn't complete without the saltiness that comes from the Diamond Crystal Kosher Salt Flakes on top. A crushed pretzel rim completes the flavor combo - perfect to get us all excited for summer snacks. All companies involved in the launch are excited to see the customer reaction, stating that the collaboration prioritizes elevating everyday indulgence. Sprinkles focuses on using better-for-you ingredients in its treats, which is why the partnership with these brands just made sense.

Where to find the Chocolate Salted Pretzel Buttercream Cupcake

If you're eager to give this sweet and salty cupcake a try, you can order online directly from Sprinkles, visit any store nationwide, or visit one of the brand's cupcake ATMs. For nationwide shipping, the cupcake is frosted with salted dark chocolate buttercream and topped with a dark chocolate pretzel decoration. Every element of this cupcake has been carefully thought out by the brand, reflecting a commitment to sourcing with care and baking with intention. Sprinkles believes the best snacks are those that start with the best ingredients.