For the first time in 10 years, Butterfinger is giving us a brand new flavor innovation. And they did not skimp on the flavor.
The new Salted Caramel Butterfinger bar is an unexpected treat. I didn’t know what to think when I unwrapped this candy bar. The fact that there’s no chocolate, and the crispy, crunchy peanut butter filling is coated in the salted caramel had me wondering if I was going to like this sweet treat. So I was pleasantly surprised, when I bit into this Butterfinger and did not miss the chocolate coating.
Don’t get me wrong, a classic a Butterfinger is always going to be a treat. And there’s nothing that’s going to replace a classic Butterfinger. However, if you are a fan of caramel, and especially a salted caramel, then this one is definitely a win.
The experience starts with the smell. The smell of this candy bar is rich and nutty with a touch of sweetness, and yet it doesn’t scream peanut butter. It’s definitely the salted caramel that we are smelling when we open the wrapper. But biting into this candy bar, we definitely get that peanut butter flavor that we want in a Butterfinger.
The Salted Caramel Butterfinger is a win in terms of how the flavors come together
I will say, I didn’t find this candy bar to have an overpowering saltiness to it. I think it was very mellow in terms of the salted portion of the flavor. But somehow it all just worked. These flavors married together beautifully.
For me, I don’t know if I would reach for it automatically on store shelves, because a classic Butterfinger always hits the spot. However, if this flavor was the only one available I would not be mad. I think the salted caramel Butterfinger is a win for the brand. I think it is a necessary flavor addition because not everybody wants chocolate covered peanut butter. I don’t know who those people are, that don’t want it, but I know they are out there.
Some brands just know how to make a perfect sweet treat. And it is clear that the people behind the Butterfinger, understand how to bring flavors together in a perfect bite every single time. If you love peanut butter and caramel, then you will want to give this one a try. I think this could become a new favorite for many.