Over the past few years, pink has been trendy. From the viral pink sauce and the Barbie movie to other popular pop culture items, the color has been everywhere. Now, Vita Coco has joined the trend with its launch of Treats, a Strawberries & Crème-flavored coconut water. In celebration of this pink-themed beverage and the holiday season, the company is hosting a 12 Days of Treat-mas giveaway.
Twelve Days of Treat-mas offers the chance to win some great prizes
Everyone knows the song "The Twelve Days of Christmas," but this year, it's not your true love giving you something — it's Vita Coco. The company is offering a chance to win fantastic prizes this holiday season. From now until Dec. 12, Vita Coco will surprise fans with a "pink prize of the day" on Instagram, with each item valued between $1,000 and $60,000
To enter, simply follow Vita Coco on Instagram and tag a friend in the comments before midnight EST each day. You could win a variety of awesome prizes from brands like Apple, Cartier, and even an all-pink SUV as the grand prize.
"We all know the holidays can be stressful and it's easy to forget to treat yourself to something special," said Jane Prior, Chief Marketing Officer of The Vita Coco Company in a press release. "Treats-mas has something for everyone — whether you have a new favorite bag of a few moments of 'me-time' on your list."
In addition to the giveaway, Vita Coco is matching the total dollar amount of the prizes from Treat-mas for Giving Day on Tuesday with a donation to Food Bank NYC, which supports families in need this holiday season.
If you haven't tried Treats yet, you can find it at Target locations nationwide or select Costco stores. Otherwise, good luck if you enter the giveaway — and may the odds be ever in your favor.